YUBIA

Yubia is always on a mission to sprinkle vibrancy and kawaii (translated directly to “cuteness” from Japanese) onto Europe’s streets, bringing a touch of colour and whimsy to duller suburbs. As both a mural artist and illustrator, her playful designs have won recognition and the hearts of audiences across the world.

Yubia一直以來都懷抱著一個使命,就是將活力與「Kawaii」(日文「可愛」的意思)散播到歐洲街頭,為原本色調單一的郊區注入色彩與奇思妙想。無論是作為壁畫藝術家還是插畫家,她那充滿童趣的設計都成功贏得了世界各地觀眾的喜愛,讓人一見之下忍不住會心一笑。

Yubia’s concept for the truck draws from her universe, blending graffiti with a kawaii, sweet aesthetic. Inspired by childhood candy culture, soft colours, playful shapes, and edible-looking characters create a contrast between urban energy and tenderness. The truck is transformed into a moving candy shop, bringing colour, humour, and positivity into the city. Her characters like sprays, fruits, and everyday objects with faces contribute to a playful narrative rooted in graffiti culture. Yubia balances graffiti’s dynamic flow and lettering with a softer, more emotional approach, demonstrating that urban art can be warm, kind, and sweet.

Yubia 的卡車設計理念取材自她的宇宙,將塗鴉與可愛甜美的美學風格巧妙融合。她從童年糖果文化中汲取靈感,運用柔和的色彩、趣味十足的造型和栩栩如生的卡通形象,營造出都市活力與溫柔之間的對比。卡車被改造成一家移動糖果店,為城市帶來色彩、幽默和積極能量。她筆下的噴漆、水果和日常物品都擁有了面孔,共同構成了一個植根於塗鴉文化的趣味故事。 Yubia 以更柔和、更富情感的方式平衡了塗鴉的動態線條和字體,展現了城市藝術也可以溫暖、友善、甜蜜。

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